@betweenmagazine
BETWEEN is a proposed UK independent fashion magazine for women aged 18 to 30.
BETWEEN is a quarterly print magazine that examines how clothing communicates identity, expectation, desire and personal change. Our editorial method — Fashion as Translation — connects fashion content with cultural and personal identity in every section, every issue.
We follow the space between the person others expect a woman to become and the person she actively chooses to be. We ask how clothing helps her negotiate that space and redefine herself.
Every feature in BETWEEN uses the same lens: clothing as a language that mediates between who a woman is expected to be and who she is choosing to become. This is not a theme — it is a method. It structures how we commission, edit and design every page.
Where other magazines separate fashion content from cultural content, BETWEEN connects them. A trend report asks what the trend is translating. A profile asks how the subject's wardrobe narrates her transitions. A beauty feature asks what identity the routine is performing.
Our primary readers are women aged 18 to 30 across the United Kingdom — university students, recent graduates and early-career professionals. They follow fashion, beauty, music, entertainment and visual culture, but they also want content that reflects identity and change.
Budget aware. High social discovery. Resale and accessible fashion. Selective beauty and technology purchases.
Growing disposable income. Workwear, mid-range fashion, skincare, fragrance, travel and home purchases.
Young women can easily find fashion content that recommends what to wear and cultural content that discusses identity, but the two are often separated. BETWEEN connects them through a repeatable editorial method.
A smaller UK-focused title with a more accessible product mix and a defined 18–30 female audience.
Identity becomes a fixed editorial method, not one strand among many topics.
A women-centred UK lens focused on expectation, personal change and everyday purchasing stages.
A more focused and accessible editorial route into women's lived transitions.
A collectible quarterly print object with deeper visual storytelling and cultural analysis.